If you're looking to expand your reach and find new customers, it's time to seriously think about a website for your small business. With 36% of all small business customers these days using the Internet to find new businesses, there is no need to go without a web presence. Yet almost half of all small businesses still don't have a website. Why is that?
According to research, the majority of companies without a website say that a website is not relevant or too expensive for their business.
When it comes to spending, it is of course true that most small businesses have tight budgets, making it difficult to justify spending extra monthly. However, there are very affordable ways to get online today especially when you consider the potential return on your capital. If the idea that a website is not relevant to your business is preventing you from getting a website, then we can only emphasize that websites are useful for everyone. Of course, the easiest way to imagine what a restaurant or business will put on its website, but that doesn't mean that other types of businesses can't benefit from having a presence on the web too. It is not necessary for you to have technical knowledge about website development due to the reason that the expert agencies like website development Australia will always take care of your business website from start to finishing procedures.
If you look at the previous usage figures as well as the information and consumption behavior of consumers, the economic significance of a digital offer corresponding to the demand on the part of local and national service providers but are supply and demand in an acceptable relationship to one another? How are providers of services and products in quantitative and qualitative terms represented on the Internet with their own web presence and how can the situation be explained? Answers to these questions will be given below and in particular the "digital" situation of small and medium-sized enterprises which make up around 99 percent of all companies in Australia and therefore deserve special attention.
Nevertheless, from 2013 onwards, when the 65 percent mark was exceeded, certain stability with regard to the quantitative web presence of companies appears. In addition, the proportion of companies with their own website varies greatly depending on the size of the company. According to the Federal Statistical Office, a proud 97 percent of companies with at least or more than 250 employees had their own website in 2016. But what about small-sized businesses? Medium-sized companies with a company size of 50 - 249 employees do similarly well with a 95 percent internet presence. Even the small companies with 10-49 employee’s 90 percent have a website.
A high-quality, user-friendly website should have a perfect design which is not only developed to attract customers but also provides better navigation within a website to make its usage friendly. In this regard, there is always a need for professionals like website design Melbourne which are experts in making your website’s design perfectly match the needs. A clear deficit can only be seen in comparison with small companies that have a maximum of 9 employees: Here, only 67 percent have their own website.
THERE IS STILL ROOM FOR IMPROVEMENT
Accordingly, small businesses in particular still have a certain reluctance to set up their own Internet presence, although strong growth has emerged in recent years and a downright catch-up race is discernible.
This suggests an increasing awareness of the economic importance of a company website. Furthermore, there are not only company size, but also industry-specific differences with regard to the web presence of companies, whereby local providers in particular tend to perform rather poorly. In terms of quality, there is still a lot of catching up to do with a large number of companies.
Some simply have no time to deal with creating their own website. Smaller companies, start-ups prefer to invest their time and money more sensibly. Others are not familiar with the technology and the associated possibilities and therefore do without an Internet presence without knowing what is actually going to be lost to them.
But who says you have to go through it all by yourself? Of course, you could create your own website with the help of construction kits, but you have to bring a little technical know-how with you. If you don't have that, you should seek professional help from an agency like website development Sydney.
The experts also take care of search engine indexing and ensure that your homepage is always up to date. So, you can relax and use valuable time for other purposes. The incredible solutions on Search Engine Optimization are easily provided by top-level companies like SEO services Sydney. They not only help you to get more visibility of your business on the internet but also derive more leads and sales of your business products or services.
But why is it so important to have your own company website? We would like to give you a detailed list of the advantages here.
ADVANTAGES OF HAVING YOUR OWN WEBSITE
First Impression
As mentioned above, people nowadays mainly use the Internet to find out more about products, services, and their prices before actually making a purchase decision.
Anyone who presents themselves online with a website increases the chance of appearing very high on Google, Yahoo, and Bing. In this case, your website serves as a modern business card. Here you can present your products or services in detail and provide your contact details so that potential customers can contact you or visit your shop on site.
More sales
Point 1 may result in point 2. Because those who are optimally presented and found on the Internet have the chance to significantly increase their sales. Sales are of course the main reason a business exists. In the case of an online store, sales are the only way to run the business online via an eCommerce website. To avoid any kind of loss, you should hire a leading, experienced company like eCommerce website development agency. Such agencies have extra abilities and you got maximum output (Results) in less time period. Without a regular income, the company would not exist, at least not in the long term. So, step on the gas and benefit.
Age of Competition
You are probably not alone with your business idea. You have competition and probably quite a few of them. Are they present on the internet? Probably, and then it is high time you intervene. And then you better do it. Stand out from the crowd and be unique. Use the mistakes of your competition to present your own page perfectly.